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LEAD DESIGNER
BRAND REFRESH
Brand
Refresh
Rebranding of a children’s cancer charity in South Wales during a gap year period from university
Understand
Assessing the situation concluding with the problem area and client identification
User Needs
Collating the client and user needs for the brand identity for the online and offline presence
Design
Prioritizing tasks to effectively and efficiently improve the brand's visual presence
Consultations
Weekly communication between myself and the client for development and feedback sessions
Brand
Materials
The creation of physical brand materials was crucial for in-person contact between the brand staff and possible donors. A professional image provides a strong foundation for staff to promote their charity in an effective and impactful way
From...
To...
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